Open Book | TIPS FOR THE ASPIRING WRITER

Archive for the "Marketing" Category

Discovering Yourself as a Writer (4)

This is the fourth and final segment of SWOT  — threats.  Threats can stem from anywhere.  Threats materialize from environmental conditions, competitors, friends and family, and self. If you can identify threats upfront, most times you will be able to develop strategies to mitigate the threat or turn it around to your advantage.  However, even being proactive, [...]

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Discovering Who You Are as a Writer (3)

In case you are just joining us, I’m in the midst of of a four part series in discovering who you are as a writer.  We are using SWOT to identify our strengths, weaknesses,opportunities, and threats.  While this exercise is ridiculously simple, it can be challenging because it forces you to look at yourself honestly.  [...]

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Discovering Who You Are as a Writer (1)

In my last post, I invited everyone to join me as I begin the journey of crafting my writing talent into a business.  I discussed the definition of SWOT in fleshing out my strengths, weaknesses, opportunities and threats.  We are going to take this information now and see how this information is useful. STRENGTHS:  Strengths are always easy to [...]

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Five Step Process to Assess and Plan Your Writing Career

You probably are wondering why I can’t get my act together and here I am giving advice.  Good question.   My career experience has been an integration of sales, marketing, writing, teaching, and observation.  For the past 15 years or so, I’ve listened to financial experts help launch small businesses; I’ve watched webinars on everything [...]

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What is Your Unique Value Position

You are the reader.  You are in a book store with a $20 bill.  Of course, whatever book you select, you want it to be compelling.  You want the best novel, let’s say, in the horror genre.  You want the writer to carry you into his/her world and make chills go up your spine.  You [...]

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