Reading is on the Rise

According to the Herman Trend, reading is making a comeback. Let’s hope so!

In January 2009 we wrote, “We expect this reading trend (Reading on the Rise) to continue to increase, in a small way supporting the United States in its drive for competitiveness”. When we look at the fact that Barnes and Noble, Borders, and Amazon are all still in business and Kindle (the machine that provides books electronically) sales are thriving, it is easy to confirm this forecast. (The Herman Trend)